Case Study
Arc
A mobile finance experience designed to make everyday money decisions feel simpler.
Client
Arc
Year
2025
Category
Mobile App
Role
Framer Dev
Overview
Arc is a personal finance concept focused on helping people understand where their money goes and make better decisions with less effort. The product needed to present detailed financial information without making the experience feel complicated or intimidating.
I worked across the core mobile experience, from onboarding and account setup to spending insights and financial planning. The focus was on creating a system that makes important information immediately understandable while still giving users enough depth when they need it.
The Challenge
Financial products often rely on dense dashboards and unfamiliar terminology, creating unnecessary friction for people who simply want to understand their finances. Arc needed to communicate complex information in a way that felt approachable and easy to act on.
The challenge was to simplify the experience without oversimplifying the information itself. Navigation, hierarchy, visual feedback, and data presentation all needed to work together to make financial decisions feel more intuitive.
The Solution
I built the experience around progressive disclosure, using clear summaries to surface the most important information first and deeper views for users who wanted more detail. Visual patterns were introduced to make trends, spending, and goals easier to understand at a glance.
The resulting system combines a calm visual language with focused interactions that guide users through each decision. Consistent components across the product also make the experience easier to extend as new features are introduced.
Visuals
Results
A more approachable finance experience that turns complex information into clearer everyday decisions.
