Case Study
Forma
A new digital identity and web experience for a design-led consumer brand.
Client
Forma
Year
2025
Category
Brand & Web
Role
Framer Dev
Overview
Forma is a contemporary lifestyle brand built around thoughtful objects, material quality, and everyday rituals. They needed a digital presence that could translate the character of the physical brand into an experience that felt equally considered.
The project focused on creating a visual system that could balance product storytelling with intuitive browsing. From the typography and art direction to the structure of individual product pages, every element was designed to make the brand feel distinctive without becoming difficult to use.
The Challenge
The brand had a strong physical identity but lacked a digital system capable of carrying that personality across different touchpoints. Product information was difficult to scan, while the visual language varied from one part of the experience to another.
The challenge was to create a cohesive foundation that could support both storytelling and commerce. The experience needed enough visual character to feel memorable while keeping product discovery, navigation, and purchasing straightforward.
The Solution
I translated Forma's physical design language into a digital system built around restrained typography, tactile imagery, and generous spacing. Product pages were restructured to create a stronger balance between visual storytelling and practical information.
A modular design system brought consistency across the experience while leaving enough flexibility for campaigns, collections, and editorial content. The result feels calm and premium while keeping the product firmly at the center.
Visuals
Results
A cohesive digital identity that connected brand storytelling with a simpler product discovery experience.
